What exactly is Brand Strategy?
Simply put, branding is the process of assessing the worth and legitimacy of a company, product, or service. A brand is defined by a distinct set of qualities, benefits, and attributes. Many people are perplexed by branding and marketing. A brand strategy is a long-term formal plan for developing a strong brand in order to achieve specified commercial goals. Your brand strategy defines who you are, what you stand for, a promise you make, and the personality you project. And, while your logo, color palette, and motto are all included, they are merely creative aspects that represent your brand. Your brand is more than just a logo, a name, or a catchphrase— it refers to the complete interaction your prospects and consumers have with your firm, product, or service. MAVERICK IS A STRATEGIC ADVERTISING AGENCY BUILT ON ETHICS, INTEGRITY, AND HUMAN CONNECTIONS. They write the brand's mission and fundamental values and establish a brand bible known as brand guidelines. They believe th