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Why is Branding Strategy is Important?

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  A branding strategy is a long-term plan for achieving a series of long-term goals that ultimately result in customer identification and preference for your brand. In other words, brand strategy is a plan that incorporates specific, long-term goals that can be realized  through the creation of a strong brand, the combined components of your company's character that make it identifiable. Maverick India is a leading company and it will help you create Your Brand's Essence Your business suffers when you don't know who you are, why you exist, what you Your business suffers when you don't know who you are, why you exist, what you believe in, or what you're attempting to accomplish. A lack of brand strategy generates challenges at every level of an organisation, from customer communication to employee retention. Maverick India has worked with hundreds of clients over the last decade and has learnt to notice the tell-tale signals of a brand in crisis, which is typica